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Recent research highlights an important difference between having a lot of money and actually feeling financially satisfied and secure. According to Morningstar, about 12% of high-income, wealthy individuals still don't feel happy about their money situation. Even though they've achieved financial success on paper, these individuals continue to face anxiety or dissatisfaction around money-related issues. This surprising trend occurs because true financial wellness isn't just about how much money someone has, but also about feeling comfortable, secure, and free from constant financial stress. So, even as gold prices and living costs keep rising due to inflation and economic uncertainty, it's clear that having high net worth doesn't automatically result in financial happiness.

Today's economic landscape is being significantly affected by higher tariffs, leading to rising concerns over inflation rates. Recent tariffs enacted are more than double those introduced during the early years of the previous administration, and there is still a possibility of additional tariffs targeting the European Union. According to estimates from the Yale Budget Lab, these tariffs are already beginning to raise consumer prices, although not yet alarmingly. Still, experts worry about growing market expectations, which predict inflation may average around 2.5% annually over the next five years. This expectation could accidentally fuel further inflation, as businesses might start increasing prices in anticipation of rising costs. These economic developments are also influencing the housing sector, as shown by the national average for a 30-year fixed mortgage hitting 7.00%.

In May 2025, the U.S. economy is struggling with rising inflation concerns and uncertainty around tariffs set by former President Trump. Federal Reserve officials are increasingly worried inflation may last longer than originally expected. Despite Trump's claim that inflation isn't an issue and his call for lower interest rates, the Fed has so far chosen to keep the key rate steady at around 4.3%. Additionally, Trump's latest tariffs are much higher than those from his first term, potentially causing greater economic stress and uncertainty moving forward.

Generation Z is changing the way companies do business, reshaping the retail environment through their careful shopping habits and strong beliefs in sustainability and social responsibility. Facing economic uncertainty with high interest rates nearing 23%, Gen Z shoppers prioritize necessities, dedicating over half their budget to basic needs. Additionally, many deliberately choose to shop secondhand, with nearly 80% purchasing pre-owned items and 61% considering resale sites before buying new. This preference shows their careful approach to spending and strong commitment to environmental sustainability. Furthermore, Gen Z actively supports or rejects brands based on ethical considerations, with more than 36% having boycotted companies whose values conflict with their own.

In May 2025, money management has become tougher for many families due to rising mortgage rates, now over 7% for a standard 30-year loan. These higher rates make buying homes more expensive, especially with housing costs already high and fewer homes up for sale. Economic worries, including ongoing inflation and fears of recession, have added to people's uncertainty about their finances. Additionally, government decisions about tariffs and international trade have continued to strongly impact the economy, affecting both people's confidence and the stock market. All these factors have made careful financial planning even more important for families and individuals looking to stay secure and prepared.

Amid rising concerns about a potential recession, many Americans have begun to adjust their spending habits significantly in response to tariffs introduced under President Trump's administration. Recent surveys show that over half of American consumers have already scaled back their spending, with others planning to follow soon. This shift can be seen across a variety of everyday expenses like clothing, groceries, streaming services, and dining out. To stretch their dollars further, people are buying more store-brand products, hunting for discounts and coupons, and limiting unnecessary purchases. As these household budget changes become more common, businesses and the economy as a whole may feel the impact.